Video Views campaigns expand the reach of your videos and help brands drive awareness with efficient, quality views. These campaigns also nourish connections with customers who are more likely to engage and watch your video with all kinds of media-friendly formats including native video, GIFs, and live video.

The video views campaign uses multi-format video ads, which mix and match your video ads across multiple ad formats to determine where they perform best. In case you don't want to use multi-format video ads, you can still use skippable in-stream ads or in-feed video ads in separate ad groups.

> Important Aspects of Video Views Campaign

More and more people are connecting online these days. It’s necessary to get creative with the content you’re promoting. It’s no surprise that recent global events have overtaken the attention of millions. Many are taking to platforms like Facebook to find any sort of distraction, which means the content they’re searching for must be engaging enough to pull them away from everything else.

>The value of views on YouTube

On YouTube, views are more than just glances. They are currency for a brand’s consideration. Why? Because views are an indication of a customer’s interest in your brand or product, a critical component of business growth.

>Facebook Video Views Campaign

With a Facebook video views campaign, you can advertise a commercial video, create slideshows with multiple images and add different features to slideshows including colour, text, effects, stickers etc. The video views objective enables cost control and creativity, which can boost your online presence and benefit your business in the long run.

Basically, Video View Campaigns allow you to reach more audiences with relevant ads that build a brand's consideration.